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2017-10-19-VAR-Banner-630-x-130px (1)

The Interiod Designer

The Interiod Designer

Longines and its Ambassador of Elegance Aishwarya Rai Bachchan welcomed the 2018 Queen’s Baton to the brand new Longines boutique in Sydney

February 4, 2018

Photo Credit : Ken Leanfore
Sydney (Australia) / Saint-Imier (Switzerland), 3 February 2018 – Swiss watchmaker Longines,together with internationally renowned actress, global beauty and Longines Ambassador of Elegance, Aishwarya Rai Bachchan, officially inaugurated today its newest Australian boutique located in Sydney’s iconic Queen Victoria Building. The event was marked by the visit of the Queen’s Baton, of which the Swiss watch brand is the Official Partner and Watch, carried by Longines Friend and athlete Amy Pejkovic.

Today, Longines had the pleasure of inaugurating its newest Boutique in Sydney, Australia. On this occasion, Longines Ambassador of Elegance Aishwarya Rai joined Longines Vice-President and Head of International Marketing Juan-Carlos Capelli to perform the official ribbon cutting ceremony. As the Official Timekeeper of the Gold Coast 2018 Commonwealth Games (GC2018) and Official Partner
of the Queen’s Baton Relay, Longines also welcomed the Queen’s Baton to the Boutique during the event.
“We are very proud to have opened our Australian Boutique in this extraordinary venue and to provide our customers with the opportunity to discover our watches in an elegant environment reflecting the
DNA of the brand,” said Mr Juan-Carlos Capelli. “Longines is very proud to be part of the upcoming Commonwealth Games as the Official Timekeeper, as well as the Presenting Partner of Athletics,Gymnastics and Rugby Sevens, and Co-Presenting Partner of Table Tennis. We are looking forward
to seeing many record-breaking performances during these ten days of intense competition.”

During the event, Longines Ambassador of Elegance, Aishwarya Rai Bachchan said, “I am delighted to be in Australia to inaugurate this beautiful store and to have the honour of welcoming the Queen’s
Baton for the Gold Coast 2018 Commonwealth Games. I am proud to have been part of the Longines family for the past decade and am equally proud to be part of the Commonwealth, celebrating in the lead up to what I’m sure will be a very exciting 2018 Commonwealth Games in Australia in just 60 days.”
Longines Friend and athlete Amy Pejkovic had the honour of bringing the Queen’s Baton to the Boutique. The young athlete later posed as the sun was setting over the Sydney Harbour Bridge wearing the Conquest V.H.P. Gold Coast 2018 Commonwealth Games, the Official Watch of GC2018.

The exceptional timepiece displays an engraving of the Gold Coast 2018 logo with the mention “Gold Coast 2018 XXI Commonwealth Games”.
The Queen’s Baton, which arrived in Australia on 24 December 2017 and carries a message to the athletes from Her Majesty Queen Elizabeth II, is now travelling across all states and territories of Australia to arrive on the Gold Coast in time for the Opening Ceremony of the XXI Commonwealth
Games on 4 April 2018.
Longines is proud to be the Official Timekeeper and Partner of this large multi-sport event that will be held from 4 to 15 April 2018 in Gold Coast and gather athletes from seventy Commonwealth nations
and territories.

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.



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