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The Salvation Army to Launch 2014 Red Shield Appeal to Multicultural Communities

May 8, 2014

Parliamentary Secretary to the Minister for Social Services, Senator the Hon Concetta Fierravanti-Wells gave the keynote address at the launch of The Salvation Army’s 2014 Red Shield Appeal to multicultural communities on 6th May in Leichhardt, Sydney.

This year the national fundraising target for the Red Shield Appeal is $80 million with the culmination of the appeal being the annual doorknock which will take place on the weekend of 24 – 25 May.

The Salvation Army’s Major Bruce Harmer says the money raised through the Red Shield Appeal is vital in allowing The Salvation Army to provide assistance to individuals and families doing it tough.

For those living on the bread-line, an unexpected event like car troubles or a broken fridge can set people back to the point of being evicted due to rental arrears,” said Major Harmer.

With Australia going through a major economic transition and many individuals and families facing an uncertain future, The Salvation Army expects many more people will be in need of basic assistance with issues such as food stress.

Often people on low incomes or government benefits can have as little as $50 a week to live on once they pay the rent, which is simply not enough to cover a family’s basic needs,” Major Harmer said.

Funds raised through the Red Shield Appeal will help The Salvation Army to assist more than one million people a year to make ends meet – providing immediate assistance with food vouchers, help with bill payments, and no-interest loans to cover unexpected expenses; through to working with people over the longer term with financial counselling, employment services, and drug, alcohol and gambling rehabilitation.

Services specifically catering towards the needs of migrants or people of non-English speaking background include English conversation classes, seniors clubs, job placement services, refugee support including reuniting and advocacy services.

To give to the Red Shield Appeal, please call 13 SALVOS, visit salvos.org.au, donate at any Westpac branch, or post your cheque to PO Box 9888 in your capital city.

For further information regarding The Salvation Army, visit salvos.org.au

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